Retail sales came in softer than expected in October, down -0.2% from September, missing forecasts of a 0.1% rise. We believe households are slowing their spending faster than many recognise, with the exception of the debt-free retirees who are enjoying today’s high-interest rate environment. Discretionary spending is declining into Christmas, we can see it “freezing over” in the New Year unless things change dramatically, i.e. the average person is simply paying too much in rent/mortgages before even considering the increased cost of fuel, food, etc.
