TTD shares surged almost 5% on Wednesday night, followed by another +3% move overnight, following the news that the advertising technology company will partner with Netflix (NFLX US) to facilitate automated ad purchases for the streaming giant. Netflix’s decision to open up its connected TV ad inventory to third-party platforms is likely to fuel further the momentum in TTD’s largest and fastest-growing channel. This is an excellent strategic move for TTD, which could deliver exciting long-term benefits.
- We remain bullish towards TTD, initially targeting a move back to triple figures – MM owns TTD in our International Equities Portfolio.
MM remains long and bullish toward TTD
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