Hi Paul,
The alternative finance space generally has become very crowded at a time when household savings rates are at strong levels and house prices have remained firm, which means consumers can either dip into elevated savings or draw down equity in their home loan which is far cheaper.
Wisr claims their point of difference lies in its customer-centric approach to personal finance. The company offers unsecured personal loans and vehicle financing but emphasizes user experience and financial well-being through its unique financial wellness ecosystem. Unfortunately, this simply isn’t enough and it’s hard to see the companies fortunes improving but never say never, ZIP has turned its ship around this year, the difference between the two though is scale, Zip had it, and WSR unfortunately does not.