July has seen a tale of two halves for ETF flows:
The month began with a sharp risk-off rotation as investors cut exposure to technology and AI, with the Nasdaq tracking QQQ losing ~US$11.5bn over four consecutive sessions, the S&P 500 tracking IVV shedding ~US$1.7bn, and software ETFs also suffering heavy redemptions. The standout exception was semiconductors, where SOXX attracted a record US$3.4bn in the week to 10 July, while US-listed ETFs remain on track for a record US$2tn of inflows in 2026.