The Trade Desk (TTD US) has been a solid performer for the portfolio and despite a ~40% decline over the past year, the position is still showing a healthy ~20% paper profit – not many of those at the moment across high-value tech! Overnight the global advertising technology company announced a very interesting deal with Disney making it possible for brands to target automated ads across Disney properties using data matched on the back end from Disney and The Trade Desk. Disney has long led the industry in digital television advertising, but now more big streamers, including Netflix, are looking to integrate digital advertising into their streaming solutions, a big opportunity for TTD.
MM remains long & bullish TTD ~$US45
Add To Hit List
