The hits continue for the online beauty retailer and after starting strongly yesterday following half year results it became clear that current run rates would mean a herculean task to meet the markets full year expectations, and the stock rolled off. The numbers didn’t look too bad – revenue up 18% to $113m was ahead of consensus and while margins took a dive it had been well flagged to the market. The issue came with YTD trading with the first 6 weeks being ‘only’ 14% higher than the start of last calendar year. On that run rate Adore will likely miss FY consensus sales by 3% as well as struggling to reach earnings forecasts as margins are low. This has been and continues to be a poor pick, and is hurting this portfolios returns. We have management in today at lunchtime and will see what they have to say, we doubt they will turn the tide!
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