Lululemon Athletica (LULU US) $327.81

As anyone that does school pick-up can attest, a big consumer shift has been the explosion of activewear, sports kit, as a form of everyday attire –black leggings are now a fashion statement! This now has a name, Athleisure and Lululemon is doing particularly well in this space. At their Q2 earnings report last week they reported net revenue up 29% to $1.87 billion which was well ahead of guidance and comparable sales increased 25% with an 18% increase in stores and impressively,  a 32% increase in digital. This is a strong level of growth in an environment where consumers are meant to be holding back.  Lululemon’s products are at the higher end for exercise clothing and the growth is not through markdowns or price promotions – they remain predominantly a full-price business. At the same time as Lululemon is doing well, their main competitor Under Armour struggled and this speaks to a cult-like community that is now firmly behind the brand.