Brunswick is the biggest recreational boating company in the world owning brands like Mercury, Bostan Whaler & Bayliner to mention just a few, however, their reach is significant ranging from propulsion to finance & insurance. We bought BC US about a year ago and the stock has declined since with the position sitting on a ~28% paper loss which begs the question, what should MM do? There are two competing factors at play here, as interest rates rise, consumers have less free cash to spend on discretionary items such as boats, however, rising rates are also positive for the ‘value’ end of town and BC trades on just 7x Est 2022 earnings. Earnings expectations have held up while the market has arguably gotten ahead of the likely impact of rate rises by selling the stock off over the last 12 months. We suspect this could well be a case of sell the rumour, buy the fact, with Brunswick being a very high-quality operator.
scroll
Reporting season has taken a positive turn – James Gerrish breaks down some of this weeks action.
Close
Thursday 11th September – Dow off -220pts, SPI off -20pts
Close
Market Matters Monthly Video Update: Portfolio Performance for November 2025
Close
Wednesday 10th September – Dow up +196pts, SPI down -4pts
Close
MM is bullish & patiently long BC
Add To Hit List
Relevant suggested news and content from the site
Video
WATCH
Reporting season has taken a positive turn – James Gerrish breaks down some of this weeks action.
Recorded Friday 20th February 2026
Podcast
LISTEN
Thursday 11th September – Dow off -220pts, SPI off -20pts
Daily Podcast Direct from the Desk
Video
WATCH
Market Matters Monthly Video Update: Portfolio Performance for November 2025
Recorded Wednesday 10th December
Podcast
LISTEN
Wednesday 10th September – Dow up +196pts, SPI down -4pts
Daily Podcast Direct from the Desk
Members only
UNLOCK MARKET MATTERS NOW
Take a free trial.
No payment details required.