This $US144bn online travel business is striving to make organising a holiday from A to Z less onerous. CEO Glenn Fogel recently said BKG wants to go beyond ChatGPT’s ability to provide itineraries and recommendations in seconds. He wants Bookings’ brands — which include Booking.com, Agoda, Kayak, Priceline and OpenTable — to anticipate a customer’s needs. When we consider how AI will change our future planning, it’s almost scary…Generative AI will grow with travellers as they transition from post-collegiate trips to Ibiza in their 20s to Disney World trips in their 30s, and the first time someone requests a baby chair will indicate the travellers likely had a child and thus will need similar seats for future bookings – it’s coming and businesses that get it right will flourish,
- At MM, we are not averse to buying stocks into new highs; BKNG is one of these. We like the stock and the business’s direction.
