Skip to Content

Afterpay Ltd (APT)

As mentioned earlier the positive side of the coin is these moves plus the others by the likes of Commonwealth Bank (CBA) signals loud and clear that the BNPL offering is here to stay and the winners are likely to prosper in a meaningful manner for  a couple of obvious reasons:

  • The BNPL offering is attractive to the growing younger generation and even while margins are likely to contract they should remain attractive especially when we consider the “fat” in the credit card industry.
  • Once customer loyalty has been secured the players will be able to roll out related offerings such as on-line equity trading, personal finance, local / international flexible loans and even crypto.

We also shouldn’t forget that the previous launch of competing products actually led to an acceleration in merchant and customer awareness and with Apple Inc (AAPL US) now involved this is likely to be repeated in the short-term while margin / consolidation feel inevitable longer-term.

Arguably the biggest issue over the coming months for this volatile sector is sentiment, it’s definitely unlikely to be good following this news and a further 20-25% fall by local leader Afterpay (APT) for example wouldn’t be a surprise, especially considering its well within the usual swings of both the sector and stocks. We should also be mindful that the smaller players generally trade with a  higher Beta i.e. their moves are exaggerated.

MM is now neutral APT over the coming weeks / months
Add To Hit List
image description
Afterpay Ltd (APT)
image description

Relevant suggested news and content from the site

Back to top