Over the weekend Affirm Holdings (AFRM US) and Amazon.com (AMZN US) announced a partnership that allows consumers to buy big ticket items (over $US50) in instalments, the result being that Affirm soared over 45% in one session! This is e-commerce goliath AMZN’s first partnership with a BNPL company which led to an understandable overnight rerating of AFRM, its hard to chase the stock around $US100 but ultimately it looks good and feels likely to trade higher, plus of course this is a good readthrough for the broader sector.
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Buy Hold Sell: The best and worst performers of FY25
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Monday 14th July – Dow down -279pts, SPI off -13pts
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MM is bullish AFRM following this news
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Buy Hold Sell: The best and worst performers of FY25
James Gerrish & Henry Jennings

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Monday 14th July – Dow down -279pts, SPI off -13pts
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