Morning Report Monday 3 November 2014
We begin our Monday morning overseas equity segment logically with Apple (APPL.US), the largest company in the world.
Apple is arguably the greatest success of the last decade, becoming a household name, while the shares have increased over 100 times since the lows of 2000 (see charts 1 & 2). The vision of the late Steve Jobs has given us the iPhone and iPad that so many people use daily as well as the Mac, iTunes, iPod and Watch.
A few fascinating background points on sheer size of Apple:
Apple is the largest company in the world at present, by approximately 50% from both Exxon Mobil and Google.
The market capitalisation of Apple is $US633 billion, this is 17% larger than our big 4 banks, BHP, RIO and Telstra combined!
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