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Undervalued
Morningstar Quantitative Rating as of 4 NOV 2026.
Quantitative Equity Rating Methodology – view here
Five-star price 92.56 Fair value 116.55 One-star price 146.76
Morningstar Quantitative Rating as of 4 NOV 2026.
Morningstar Quantitative Rating as of 4 NOV 2026. The slider runs from the five-star price (92.56) to the one-star price (146.76).
| Ratios |
|---|
| Currency (Price/reporting): USD/CNY |
| Exchange Rate: 0.1499 |
| Price - closing or last bid | 76.97 |
| Price - 12 month high | 165.26 |
| Price - 12 month low | 75.80 |
| Pricing date | 3 NOV 2026 |
| Volume - avg. trading volume for the last ten days | 1.98 |
| Market capitalization | 22,111.90 |
| 12 Month High price date | 22 JAN 2026 |
| 12 Month Low price date | 30 OCT 2026 |
| Volume - avg. trading volume for the last 3 months | 2.61 |
| Price - 1 Day % Change | 0.09% |
| Price - 13 week price percent change | -31.92% |
| Price - 26 week price percent change | -38.85% |
| Price - 5 Day % Change | -1.66% |
| Price - 52 week price percent change | -36.51% |
| Price - YTD price percent change | -41.86% |
| Price % Change Month To Date | -8.72% |
| EPS excluding extraordinary items - most recent fiscal year | 11.760 |
| EPS excluding extraordinary items - trailing 12 month | -15.680 |
| EPS Normalized - most recent fiscal year | 55.222 |
| Revenue/share - most recent fiscal year | 376.324 |
| Revenue/share - trailing 12 month | 370.233 |
| Book value per share - most recent fiscal year | 782.744 |
| Book value per share - most recent quarter | 798.677 |
| Book value (tangible) per share - most recent fiscal year | 671.606 |
| Book value (tangible) per share - most recent quarter | 685.802 |
| Cash per share - most recent fiscal year | 72.317 |
| Cash per share - most recent quarter | 72.076 |
| Cash Flow per share - most recent fiscal year | 113.805 |
| Cash Flow per share - trailing 12 month | 28.996 |
| Dividend per share - most recent fiscal year | — |
| Dividends per share - trailing 12 month | 0.000 |
| EBITD per share - trailing 12 month | -24.704 |
| EPS Basic excluding extraordinary items - most recent fiscal year | 13.680 |
| EPS Basic excluding extraordinary items - trailing 12 month | -13.680 |
| EPS including extraordinary items - most recent fiscal year | 13.680 |
| EPS including extraordinary items - trailing 12 month | -13.920 |
| Free Cash Flow per share - trailing 12 month | 28.996 |
| P/E excluding extraordinary items, most recent fiscal year | — |
| P/E Normalized, most recent fiscal year | 17.92 |
| Price to sales - most recent fiscal year | 1.52 |
| Price to Tangible Book - most fiscal year | 0.89 |
| Price to Free Cash Flow per Share - most recent fiscal year | 19.41 |
| Price to Cash Flow per share - trailing 12 month | 19.41 |
| Price to Book - most recent fiscal year | 0.68 |
| P/E excluding extraordinary items high, trailing 12 months | 92.03 |
| P/E excluding extraordinary items low, trailing 12 months | 10.57 |
| Net Debt, LFI | -53,354.00 |
| Net Debt, LFY | -18,190.00 |
| Dividend Yield - 5 Year Average | — |
| Dividend Yield - indicated annual dividend divided by closing price | — |
| Current Dividend Yield - Common Stock Primary Issue, LTM | 0.00% |
| Free Cash Flow - most recent fiscal year | 25,618.00 |
| LT debt/equity - most recent fiscal year | 22.51% |
| Payout ratio - most recent fiscal year | — |
| Total debt/total equity - most recent fiscal year | 33.51% |
| LT debt/equity - most recent quarter | 26.73% |
| Total debt/total equity - most recent quarter | 38.26% |
| Free Cash Flow - trailing 12 month | 9,971.00 |
| Payout ratio - trailing 12 month | — |
| Revenue - most recent fiscal year | 129,079.00 |
| Revenue - trailing 12 month | 127,314.00 |
| EBITD - most recent fiscal year | 22,249.00 |
| EBITD - trailing 12 month | -8,495.00 |
| Earnings before taxes - most recent fiscal year | 6,716.00 |
| Earnings before taxes - trailing 12 month | -3,392.00 |
| Net Income available to common - most recent fiscal year | 4,663.00 |
| Net Income available to common - trailing 12 months | -4,612.00 |
| Earnings before taxes Normalized - most recent fiscal year | 26,988.00 |
| Net Income Available to Common, Normalized - most recent fiscal year | 18,941.00 |
| Earnings per Share, Normalized, Excluding Extraordinary Items, Avg. Diluted Shares Outstanding, TTM | 31.40 |
| Net Profit Margin % - 1st historical fiscal year | 4.23% |
| Net Profit Margin % - trailing 12 month | -3.24% |
| Operating margin - 1st historical fiscal year | 8.03% |
| Operating margin - trailing 12 month | 6.91% |
| Pretax margin - trailing 12 month | -2.66% |
| Pretax margin - 1st historical fiscal year | 5.20% |
| Operating Margin - 5 year average | 12.31% |
| Pretax Margin - 5 year average | 12.45% |
| Free Operating Cash Flow/Revenue, 5 Year Average | 17.99% |
| Free Operating Cash Flow/Revenue, TTM | 7.83% |
| Net Profit Margin - 5 year average | 10.12% |
| Return on average assets - most recent fiscal year | 1.23% |
| Return on average assets - trailing 12 month | -0.91% |
| Return on average equity - most recent fiscal year | 2.04% |
| Return on average equity - trailing 12 month | -1.53% |
| Return on average assets - 5 year average | 2.77% |
| Return on average equity - 5 year average | 4.68% |
| Net Income/employee - most recent fiscal year | 162,895.52 |
| Revenue/employee - most recent fiscal year | 3,853,104.48 |
| Revenue growth rate, 5 year | 3.81% |
| EPS growth rate, 5 year | -28.95% |
| Growth rate% - dividend, 3 year | — |
| Revenue/share (5 yr growth) | 3.90% |
| Growth rate% - Revenue, 3 year | 1.44% |
| Growth rate% - EPS, 3 year | -16.00% |
| Book value per share growth rate, 5 year | 7.49% |
| Capital Spending growth rate, 5 year | 20.27% |
| Earnings Before Interest, Taxes, Depreciation & Amortization, 5 Year CAGR | -12.57% |
Financial forecast (CNY, millions except per share)
| Actuals | Estimates | |||||||
| 2025 | 2026 | 2027 | 2028 | 2029 | ||||
| Estimate breakdown | ||||||||
Financials (CNY, millions)
| Period end: | DEC 21 | DEC 22 | DEC 23 | DEC 24 | DEC 25 |
| Fiscal year: | 2021 | 2022 | 2023 | 2024 | 2025 |
| Period length: | 12 months | 12 months | 12 months | 12 months | 12 months |
Announcements
Announcements are available for ASX-listed companies only.
Baidu is often called "China's Google" and is a major AI research and development player. The Beijing-based $US30bn company has an advanced AI division, Baidu AI Cloud, and has developed the Ernie AI model, which is a competitor to OpenAI’s ChatGPT.
MM is neutral towards BIDU
Most of Baidu's revenue comes from Baidu core, with the rest coming from video-streaming subsidiary iQiyi. The firm's main businesses include online marketing services from its search engine, AI cloud infrastructure, AI applications, AI marketing, and autonomous driving.
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