Reddit Inc (RDDT US)
Hi James and team, First thanks for your very informative daily info. Can I please have your opinion on Reddit after today’s report ..I don’t yet own but am certainly considering it..
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Answer
Hi Greg,
Reddit is a fascinating business, its a U.S.-based social media and community platform that operates the website Reddit.com, where users post content, vote, and comment in themed forums called subreddits – it currently has 70 million daily users, compared to Facebook at 2.1 billion daily users.
- Reddit has a market cap of ~$US30bn and Meta ~$2T, 65x larger with 30x more users.
Like Meta, Reddit monetizes user attention via targeted ads. Reddit is rapidly scaling its ad business: it surpassed $US1 billion in annual ad revenue in 2024, and saw another record quarter in mid-2025, with strong growth transforming it into a profitable platform. RDDT has a strong presence in the US and is growing internationally. The users are known for high engagement and niche communities.
- We like Reddit and can see a test of $US200 into Christmas.
