JBH slipped only -0.6% yesterday illustrating in the process that many of its younger customers wouldn’t regard its merchandise as discretionary, more like an absolute necessity!
- We, like most in the market, prefer JBH to HVN at this stage of the economic cycle, in JBH’s case from a risk/reward perspective we like the ~$46 area.
MM likes JBH around $46, or 4% lower
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